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Late Meetings

 

Statistics

April 2008

LateMeetings.info
Selected user information for LateMeetings.com

(Note: Marketing the LateMeetings.com service to
 conference buyers began in January 2006)

Contents:
1. Page View Report
2. Most Popular Pages
3. Enquiries by Region for the whole of 2007
4. Style of venue/hotel requested
5. Branded v independent venues
6. Sources of demand
7. Approx. value of events
8. Typical lead time of enquiries
9. The ‘Destination Spread Effect’

10. Analysis of search information during the year
11. LateMeetings venues contacted direct
12. An overview of 2007 and look ahead to 2008

 

1. Page View Report

Stop Press:  

There were nearly 68,000 page views during March, the second highest-ever total (and allowing for a month that included the early Easter holiday). incorporating over 30,000 unique views.A record daily figure of well over 5000 per day was achieved (March 11).

Note:  in April 2007 the site was closed for seven days for development work.

Unique Views

2. Most Popular Pages (the five most commonly requested regions each month)
(Note: This is interim information as venues have continued to be loaded during this period on a random basis as received)

2006

June July August September October November December
Heart of England
South East
South East
London
North East
Yorkshire
London
London
Yorkshire
London
East Midlands
South East
Heart of England
Scotland
East Midlands
East Anglia
South West
Yorkshire
London
London
South East
South East
North East
East Anglia
Heart of England
East Anglia
East Midlands
Heart of England
Scotland
Wales
Heart of England
Scotland
Yorkshire
Wales
North East

2007

January February March
April
May June July August

September

October November December
South East
London
Heart of England
London
North East Yorkshire North West London South East Heart of England London Heart of England
Heart of England
North West
South East
South East
East Midlands Heart of England London Heart of England Heart of England North East South East East Midlands
North West
Heart of England
Yorkshire
Heart of England
South East London South East Wales North West London Heart of England London
Yorkshire
East Midlands
Scotland
North West
Heart of England North West Heart of England North East London Scotland North East Scotland
East Midlands
North East
London
East Midlands
Scotland South West Scotland Anglia East Midlands South West East Midlands Wales

2008

January February March
April
May June July August

September

October November December
South East South East London                  
London London South East                  
North West Heart of England Heart of England                  
Yorkshire South West Scotland                  
Heart of England Yorkshire North West                  

3. Enquiries by region for the whole of 2007
(Note: Combined email and call centre enquiries).This is interim information as venues have continued to be loaded during this period on a random basis as received
)

Scotland 7% London 14%
Wales 3% South East/South Central 15%
North West 8% South West 5%
Yorkshire 7% Heart of England 20%
North East 7% East Midlands 9%
East Anglia 4% N Ireland 1%
    Updated Quarterly  


4. Style of venue/hotel requested (combined email and call centre enquiries)

Updated Quarterly

Style of Venue

 

5. Branded v Independent venues (proportion of enquiries received during 2007)

Branded (including consortia) 42%
Non-branded 58%


6. Source of demand (proportion of all enquiries received)

Agencies/intermediaries 14%
Corporate buyers 66%
Associations/unions/groupings etc. 11%
Private individuals 7%
Overseas (all) 2%

Demand Source
7. Approximate value of events (based on enquiries received to date). Updated Quarterly

* Range: from approx. £75 (non-residential) to £90,000 (residential)
* Average non-residential: £500 - £1000
* Average residential: £2000 - £11000

(Note: To date approximately 55% of enquiries are for residential events)

8. Typical lead time of enquiries. Updated Quarterly
(Note: approximate figures. Extremes included requests for venues for up to approx. 1300 @ 2 days’ notice; and for 6 @ 40 minutes notice!)

Size Lead time

Under 20 delegates One week +/-
From 21-50 delegates Three weeks +/-
From 51-100 delegates Three/six weeks +/-
101- 250 delegates+ Three/eight weeks +/-
250 delegates+ Eight weeks +/-


9. The ‘Destination Spread Effect'
The following locations/counties feature within the top 50 most searched for areas on LateMeetings.com, and suggest the ‘destination spread effect’ in demand to which online marketing can contribute. (Random order)

April 07

Leamington Spa Limavady Cumbernauld
Loughborough Southport Henley-on-Thames
Eastbourne Worcester Aberdeen
Scarborough Ayrshire Ipswich
Middlesbrough Oundle Windermere
Huddersfield Devon Morpeth
Grimsby Lewes North Wales

May 07

Hull Rochdale Nottingham
Guernsey Bridlington Rickmansworth
Paisley Gateshead Northumberland
Kirkcaldy Tetbury South Wales
Crawley Taunton Wetherby
Harrow Marlow Wigan
Livingston South Yorkshire Denbighshire

June 07

Perth Great Yarmouth Worksop
Cleckheaton Colchester Padstow
High Wycombe Dornoch Stevenage
Somerset Ilkley Hunstanton
Chesterfield Alsagar Limerick
Armagh Anglesey Farnham
Accrington Gloucestershire Essex

July 07

Dorset Cornwall                      Shrewsbury
Huddersfield Grantham Dartmoor
Guernsey Norwich Lisburn
Middlesbrough Bolton Dudley
Buxton Carmarthen Carlisle
Whitby Bedfordshire Falkirk
Milton Keynes Middlesex Rochdale

August 07

Monmouthshire Barnsley

Cumbernauld

Chester Bridgend   Accrington
Essex Northampton Dorking
Darlington Hexham

Ashford

Grimsby Poole

Inverness

Newmarket Stroud  Forest of Dean
Hunstanton       Portsmouth

Bowness

September 07

Skipton

Kendal

Chelmsford
Torquay Norwich Reigate
Rochdale Herefordshire

Buxton

Guisborough Nottinghamshire

Windermere

Sunderland       Bakewell         

Southport

Builth Wells Huntingdon      

Bingley

Margate Basingstoke

Linlithgow

October 2007

Belfast Henley on Thames Aviemore
Harrogate Maidstone Chester
West Sussex Doncaster Macclesfield
Taunton Dorset Cornwall
Essex Shrewsbury Leith
Preston Huntingdon Peebles
Barnstable Norfolk Ponteland

November 2007

Worcester Dunstable Dorking
Bedfordshire Herefordshire Highlands
Middlesbrough Bournemouth Derbyshire
Guernsey Grimsby Barnsley
Shropshire Gateshead Slough
St Helens Bury St Edmunds Beverley
Sevenoaks Daventry Llandudno

December 2007

Piercebridge Herefordshire Basingstoke
Weston-Super-Mare Mildenhall Southport
Uckfield Stockton-on-Tees Preston
Stirling Musselburgh Omagh
Burton-upon-Trent High Wycombe Wokingham
Oakham St Albans Bawtry
Egham Uttoxeter Uxbridge

January 2008

Lincoln Huddersfield    

Cornwall

Haslemere Hay-on-Wye Isle of Man
Castleford Guildford Taunton
Wrexham Chippenham Canterbury
Dudley Eastbourne Newry
Boroughbridge Preston Rutland

February 2008

Wallingford Swindon Cardiff
Victoria London Exeter Banbury
Wilmslow Carlisle Wokingham
Grimsby Plymouth Gatwick
Weymouth Northampton Sheffield
Doncaster Islington Amersham

March 2008

Anglesey Ely Skipton
Dartford Paisley East Riding
Portsmouth Ross on Wye Worcester
Exeter Tenby Derby
Accrington Egham Carlisle
Bawtry Leamington Spa Cliftonville
Hove Jersey Falkirk

10. Analysis of Search Information during the year

10.1. Style of Meeting Room requested (% of enquiries)

Boardroom 17%
Theatre 34%
Classroom 26%
U-shape 8%
Banquet 6%
Cabaret 5%
Exhibition 2%
Herringbone 1%
Buffet 1%

10.2. Size of Meeting Room requested (% of enquiries)

Number of delegates  
1-25 34%
26-50 28%
51-75 12%
76-100 8%
101-150 8%
151-200 5%
201-250 2%
251-500 2%
501+ 2%

11. LateMeetings venues contacted direct (The following venues are examples drawn from recent months where the buyer telephoned the LateMeetings.com call centre and requested details of how to contact the venue direct)

April 07

Corus Hotel Norwich Central Hall Westminster
Eden Arms, Rushyford Norseman Hotel, Wick
Maids Head, Norwich Quality Hotel, Westminster
The Lion Hotel Shrewsbury Black Swan Hotel, Helmsley
Oxford Belfry Hotel Thistle, Manchester
Tulip Hotel Glasgow Honiley Court, Warwick
Rutland Hotel Sheffield Springfield Hotel, Gateshead
Sun Pavilion Harrogate Armathwaite Hall, Bassenthwaite, Cumbria
Park Plaza, Victoria Three Tuns Hotel, Durham
Landmark Hotel, London Swallow, Reigate

May 07

Holiday Inn, Paisley Quality Hotel, Westminster
Highgate House, Northamptonshire Tulip Inn, Portsmouth
Cedar Court, Harrogate Queensferry Hotel, Edinburgh
MWB, London Sofitel Hotel, London Gatwick
Quality Hotel, Manchester Holiday Inn, Regents Park
Hotel Russell, London Bedern Hall, York
Tulip Inn, Manchester Seaham Hall, Seaham
Crown Hotel, Boroughbridge Cotgrave Golf Club
Southampton Football Stadium Central Hall, Westminster
Tulip Inn, Gateshead Hellidon Lakes, Northamptonshire

June 07

Crowne Plaza, London Apex, Edinburgh
Crown Hotel Boroughbridge Aston Hotel Darlington
Salutation, Perth Express by Holiday Inn, NEC
Holiday Inn, Glasgow Airport Penkridge Golf Club
Quality Hotel, Westminster The Lodge at Leeming Bar, North Yorkshire
County Hotel, Woodford Central Hall, Westminster
Sunbury Golf Club Sun Pavilion, Harrogate
Alexander House Hotel, Sussex Tulip Inn, Manchester
Sofitel, Gatwick East Midlands Conference Centre
Yorkshire Hotel, Harrogate Broadfield Hotel, Rochdale
Albrighton Hall, Shrewsbury MWB, Staines
Wessex Hotel, Bournemouth Corus Grosvenor, Sheffield
Nottingham Belfry Novotel, Worsley
Southwark Rose Hotel Corus, Grimsby

July 07

Sedum House, Doncaster Lion Hotel, Shrewsbury
Black Swan, Helmsley

Swallow Hotel, Farley

Central Hall, Westminster Thistle, Manchester
Crowne Plaza, London Holiday Inn, Kensington
MWB, Edinburgh Holiday Inn, Glasgow Airport
Corus Hyde Park Beeches Conference Centre, Birmingham
Hellidon Lakes, Northampton Rutland Hotel, Sheffield
Imperial Hotel, Stroud Holiday Inn, Manchester West
Salutation Hotel, Perth Ramada Hotel and Resort, Maidstone
Holiday Inn, Nottingham Tulip Inn, Castleford
Norseman Hotel, Wick Thistle Hotel, Middlesbrough
Cheltenham Thistle Harrow Hotel, Middlesex
Maids Head, Norwich Eynsham Hall, Oxfordshire
Swallow George, Stoke Radisson Hotel, County Cavan
Ripley Castle, North Yorkshire Queensferry Hotel, Edinburgh
Gomersall Park, West Riding Whitehall Hotel, Stansted
Swallow St George, Harrogate  

August 07

National Self-Build & Renovation Centre, Swindon Norton Park, Winchester
Briggins House Hotel, Sheffield MWB Hammersmith
Royal York Hotel Quality Hotel, Stoke
Thistle Hotel, Glasgow Golden Lion Hotel, Hunstanton
Mercure Albrighton Hall, Shrewsbury Express by Holiday Inn, Stevenage
The Olde Barn Hotel nr Grantham Bull Hotel, Gerrards Cross
Park Plaza, Cardiff George Hotel, Piercebridge
Alfriston Hall, Brighton Thistle, Manchester

September 07

Scarisbrick Hotel, Southport Quality Hotel, Selby
Eastgate Hotel, Oxford Holiday Inn Kensington Forum
Cairn Hotel, Harrogate Britannia Hotel, Manchester
Holiday Inn, Cambridge  St Pierre Park, Guernsey
Radisson SAS, Dublin    Novotel, Manchester West
Broadfield Hotel, Rochdale  St Mellons Hotel, Cardiff
Redwood Hotel, Bristol    Copthorne Hotel, Slough
Golden Lion, Leeds    Crowne Plaza, Chester
Thistle Hotel, Bloomsbury  Park Plaza, Cardiff
Albrighton Hotel, Shrewsbury Harewood House
Edinburgh Capital Hotel  Gomersall Park, West Yorkshire

October 07

Thistle, Birmingham Cairn Hotel, Harrogate
Queensferry Hotel, Edinburgh Copthorne Hotel, Cardiff
Bridge Hotel, Reigate Hampshire Centre Court Hotel, Basingstoke
Quality Hotel, Norwich Novotel, Manchester Centre
Huntingdon Marriott Swallow Eden Arms, Rushyford
Golden Lion, Leeds Admiral Rodney, Horncastle
Lynford House, Taunton Ramada, Bolton
Park Inn, Cardiff Eynsham Hall, Witney, Oxfordshire
Peterborough Marriott Atlantic Hotel, Chelmsford
Marston Hotel, Sutton Coldfield Quality Hotel, Cardiff
Gorse Hill, Woking Macdonald Burlington Hotel, Birmingham

November 07

Oaklands Hotel, Grimsby Quality Hotel, Altringham
Bar Convent, York Mercure St Pauls, Sheffield
Wheatsheaf Inn, Bristol Percy Arms, Otterburn
Central Hall, Westminster Redwood Hotel, Bristol
Express by Holiday Inn, Burton-on-Trent Bridgewood Manor, Kent
Ardoe House Hotel, Aberdeen Royal York Hotel, York
Last Drop Hotel, Bolton Park Inn, Cardiff
AFC Bournemouth Holiday Inn, Taunton
MWB, Manchester Hilton, Coventry
Edinburgh Training Centre Novotel, York
Holiday Inn, Liverpool Thistle Hotel, Newcastle

December 07

Hampshire Centre Court Hotel Crowne Plaza Manchester Airport
Kingston Lodge Hotel New Century House
Saunton Sands Hotel Dunsley Hall
Chesterfield Hotel Exchange House
Redwood Country Hall Hotel Thistle Inverness
Huntingdon Marriott Hotel Pack Horse Hotel Bolton
Menzies Coventry Hotel Central Hall Westminster
Golden Sands Haven Holidays O2 Arena
The Window, Islington Dorset Square Hotel
Quality Hotel Birmingham Stuart Hotel Derby
Oaklands Country House Hotel AFC Bournemouth
Blackburn Council County Hotel Woodford
Harrogate Sun Pavilion London Regency
Briggins House Hotel St Williams College
Moor Hall Conference Centre Telford Hall Chester
De Vere Harben House Express by Holiday Inn Cardiff Bay
Newington Hotel York Liverpool Empire Theatre
Wroxton House Hotel Hitchin Priory
Grims Dyke Hotel Birmingham City FC
The Globe Hotel Exeter Pride Park Stadium
Village Hotel Bournemouth Swallow Derby Hotel
Hertfordshire Golf and Country Club Maryward House

January 2008

Comfort Hotel Nottingham

Quality Hotel, Cardiff

Golden Tulip Manchester Eynsham Hall, Oxfordshire
New Century House Manchester

Royal York Hotel, York

Dunstane House Edinburgh

MWB Edinburgh

Crowne Plaza Blackfriars Novotel Sheffield
Prince Rupert Hotel, Shrewsbury The Loop Centre, Exeter
Porstmouth University St Williams College, York
Hilton Garforth, Leeds Tulip Hotel, Glasgow
Britannia, Birmingham Wild Boar Hotel, Cheshire
Russ Hill Hotel, Gatwick

Royal Hotel, Leicester

George Hotel, Cheltenham Durley Hall Hotel, Bournemouth
Nottingham Belfry Hotel     

Thistle Hotel, Heathrow

Leicester Marriott Hotel

Malone Lodge Hotel, Belfast

Birmingham City FC

Mercure Albrighton Hall

Crowne Plaza Manchester Airport Novotel Manchester
Corner House, Taunton Coppid Beech Hotel, Bracknell
Sedum House, Doncaster

Exeter Racecourse

Redwood Hotel, Bristol Saturn Conference Centre, Coventry
Atlantic Hotel, Jersey   Kirkley Hall, Ponteland
Hampshire Centre Court Hotel Basingstoke  

February 2008

Pear Tree Purton Swiss Hotel London
Barcelo Shrigley Hall Springfield Hotel Gateshead
Swallow Coventry Madison Hotel Swindon
Copthorne Manchester The Lowry
Kingston Lodge Richmond Station
Horstead Park Buxted Park
Cambridge Belfry Ramada Maidstone
Edinburgh Training Centre Thistle Edinburgh
Roebuck Inn Jurys Inn Leeds
3 Albion Place Crown Hotel Amersham
Abbey House Hotel Crown Plaza Cambridge
Thistle Middlesbrough MWB Hammersmith
Devere University Arms Stanton Manor Hotel
Luckham Park Hotel National Self Build Centre Swindon
Mercure Queens Hotel Bailbrook House Bath

March 2008

Central Hall Westminster MWB Edinburgh
Glasgow Holiday Inn Nottingham Gateway Hotel
MWB Birmingham Majestic Hotel Harrogate
The Comedy Store Manchester Rock Inn Halifax
Audi Centre Glasgow Chester Town Hall
De Vere Hartfield Manor Rose & Criwn Salisbury
Holiday Inn Cambridge Quality Hotel Hatfield
Royal Maritime Club Portsmouth Molineux Stadium
Imperial War Museum Duxford Nelson Hotel Norwich
University of Kent Holiday Inn Doncaster
MWB Milton Keynes Barcelo Angel Hotel Cardiff
Lagan Island Hotel Lisburn MWB Bracknell
Express by Holiday Inn NEC Greyhound Stadium Peterborough
Crowne Plaza Blackfriars Park Inn Telford
Malmaison Belfast City Rooms Leicester
Hampstead Britannia Hotel Quality Hotel Altrincham
Crowne Plaza Manchester Airport Ramada Salford Quays
Weetwood Hall Leeds Sedgefield Racecourse
East Malling Conference Centre Kent Birmingham Hippodrome

Key Destinations per county (selected)

Isle of Wight - Cowes

Hampshire - Southhampton

East Sussex - Brighton

Buckinghamshire - Milton Keynes

Berkshire - Maidenhead

West Highlands - Stirling

South of Scotland - Peebles

Outer Islands - Kirkwall

Lancashire - Preston

Cumbria - Carlisle

Cheshire - Warrington

Tyne & Wear - Gateshead

Tees Valley - Stockton-on-Tees

County Durham - Darlington

Outer London - North Finchley

Warwickshire - Leamington Spa

Shropshire - Shrewsbury

Somerset - Taunton

Gloucestershire - Bristol

Dorset - Blandford Forum

12. Online meetings booking. An overview and look ahead to 2008 – six key points.
(i) The ‘culture change’ in the industry that is required to bring about the confident online booking of complex events is slowly – note, slowly – happening.
(ii) LateMeetings.com attracted over 600,000 ‘unique searches’ during 2007.
(iii) Approximately 1500 venues and a growing number of European hotels now display day-by-day availability and prices on the site – some, admittedly, in a more diligent and market-focused way than others. A further 2500 venues are listed.
(iv) LateMeetings.com will be exhibiting at International Confex in February 2008.
v) More services and opportunities are now included in the LateMeetings.com group including 'own-brand' versions and direct-connect solutions to venues own inventory management systems coming in early 2008.
vi) LateMeetings ezine (www.meetingsnews.co.uk) will be expanded in scope to include advertising opportunities.

John Gallery and Chris Martins

***

PS Thank you for your continued interest and support ....

Note: LateMeetings.com will update its statistical information during the first week of each month

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